News and Events

Attendance at Gustus

From 17th to 19th November we will be present at the 10th edition of Gustus, the Professional Exhibition of Food, Wine and Technology. With our stand we will present the project co-financed by the European Commission ‘In Europe We care for Beef’ and the excellence of beef produced in Italy. Come visit us in Hall 3 (stand 3100-3107) at the Mostra D’Oltremare exhibition centre in Naples and discover the goodness of our products!

Promotions in Il Gigante shops

From Thursday 7th November to Saturday 9th November we will be present in the points of sale of Il Gigante supermarket in San Giuliano Milanese, Cinisello Balsamo and Villasanta to promote the beef produced in Italy with the certification of the National Quality System for Livestock (SQNZ), in particular that of Fassone Piemontese breed, Vitellone and Scottona bred with cereals.

TV, radio and digital campaign

Starting on 27 th October, for a fortnight, we will be present on TV, radio and digital channels with our new communication campaign, which will involve theMediaset circuit, TGCOM24, Radio Montecarlo, Subasio and R101. We will tell about the excellence of beef produced in Italy, its quality characteristics and the guarantees of traceability it offers, also with the aim of making consumers more aware of sustainable purchases.