Starting on 27 ^th October, for a fortnight, we will be present on TV, radio and digital channels with our new communication campaign, which will involve theMediaset circuit, TGCOM24, Radio Montecarlo, Subasio and R101.

We will tell about the excellence of beef produced in Italy, its quality characteristics and the guarantees of traceability it offers, also with the aim of making consumers more aware of sustainable purchases.